Our story continues as part of PA

Essential was founded with a belief and mission to empower people through design. Our team combines the holistic capabilities of researchers, designers, and engineers to craft and deliver solutions that align technical possibilities, market realities, and the needs and goals of people. We have always believed these are the ingredients that inspire and shape real results for businesses and brands.

We joined PA in 2018, becoming part of one of the world's most capable networks of researchers, strategists, designers, engineers, and scientists. Together we are over 500 exceptionally creative and talented specialists working from design studios, research labs, and engineering centers across Europe and the US.

We are excited to continue our mission and build the next dynamic design and innovation team that can envision, shape and create new growth platforms for the ambitious.


Our holistic capabilities are driven by research, strategy, design, and engineering, helping our clients challenge convention, embrace change, and accelerate innovation.

Human Insights

Leveraging trend, user research, and other data, we turn ambiguity into clarity, define organizing principles, and chart trajectories for product offerings, brands, and businesses.

Industrial Design

Elegantly crafted products that are simple, useful, and desirable. By applying our craft in market contexts, we deliver solutions that empower end users, energize the channel, and strengthen businesses.

Mechanical + Electrical Engineering

Engineering products to address all technical and business criteria and solve the most difficult design problems through integrated mechanical, electrical, software and firmware solutions. Our robust and effective solutions create market success.

Human Factors Engineering

Human factors engineering ensures that medical devices and combination products are safe, effective, and easy to use, while also ensuring that the products meet commercial and regulatory imperatives.

Digital UX / UI Design

Because more aspects of life and work are mediated through technology, we design multi-channel digital solutions that create seamless user experiences.

Service Design

We develop services as multi-channel brand experiences that empower people in meaningful ways and deliver value for both the user and company.

Brand Strategy + Design

Strategically positioning and bringing to life new brands. Developing the ”Source Code" that connects business strategy and customer insights to brand essence and product experience.


Hydrow Wave

Bringing an industry-leading rowing experience to the masses

Guide Beauty

Reimagining beauty tools to make easy, confident makeup application possible for everyone


Creating nutritional intelligence to enable better food buying decisions

Shure SE Earphones

Developing sound-isolating earphones that musicians demand and consumers love

InTouch Health RP Vita

Helping to make the world’s best doctors accessible everywhere

Woodford Reserve

Defending the top shelf

Kopin Solos

Enabling cyclists to react to performance data in real-time and with minimal distraction

GE Portable Flow Meter

Improving operational efficiency in instrumentation

Aethon 4TG

Delivering an extraordinary guest experience

Awards & recognition

  • Fast Company Innovation By Design 2021 Award Finalist for the TeakOrigin Fresh Produce Quality App
  • iF Design 2021 Winner for the Philips Respironics Mask Selector 
  • iF Design 2021 Winner for the TeakOrigin Fresh Produce Quality App
  • iF Design 2021 Winner for the Guide Beauty Makeup Collection
  • Fast Company Innovation by Design 2020 Award Finalist for the Guide Beauty Makup Collection
  • iF Design 2020 Winner for the Hydrow Connected Rowing Machine
  • Red Dot 2019 Winner for the Coravin Model 11 Wine Preservation System
  • Good Design 2018 Winner for the Staples Tru Red Shredder Collection

Join us

As we join forces with our broader PA community, we’d love for you to connect and explore opportunities we have to offer, including joining our local design, engineering, and science teams in Boston or PA’s teams around the globe.


Tower Point,
27 Wormwood St
MA 02210

(617) 338-6057

Have a question or request? We’d love to hear from you.